These holiday coasters were made during my time at a behavior change agency, whose goal was to make behaviors fun, easy, or popular.
These coasters were letterpress mailers sent as a full card that the recipient could punch out to use as coasters. This means that the whole piece had to work together, and that the coasters could still stand alone.
I took two directions for a "Recipe for Behavior Change". The first is more of a fun approach while the second was inspired by vintage cookbooks.
Client: Marketing for Change