Excerpt - Executive Summary
The best stories have a comeback kid.
At this moment in the story, the hot dog is at a low point. It feels like all hope is lost. It’s the valley. It’s the little black rain cloud hovering over the mustard tree. Hot dogs have had people gossiping about them and spreading lies. Being called “basic”. Being called “unhealthy”. Slander about what they’re made of. It’s like people forgot about all of the great times they’ve had together at summer BBQs, baseball games, or bun-in-hand as they explored the big city. The hot dog was unwaveringly there to help them experience those times to the fullest. And now, with what thanks?
This story could close here. Broken, sad, and left craving more.
But, we’re not going to let it end that way.
Wienerschnitzel has opened the door for the ultimate reversal. Given a $25 million dollar opportunity to change perceptions, the hot dog is about to transform from underdog to top dog. Primary demand will increase as we elevate who the hot dog has always been.
There’s 19 more pages left in this book, and the happy new beginning is just a page-turn away.